ICC Cricket World Cup 2023 Sponsors & Official Partners

The ICC Cricket World Cup 2023 is set to be one of the most eagerly anticipated sporting events of the year, attracting a huge global audience and a wealth of top-tier sponsors and official partners. These sponsors and partners play a crucial role in supporting the event, providing essential funding, marketing, and promotional support, and helping to bring the excitement of the tournament to fans all around the world.

ICC World Cup 2023 Schedule, Fixture, Teams, Venue, Time Table, PDF, Point Table, Ranking

The International Cricket Council (ICC), headquartered in Dubai, governs cricket at the international level by representing its 108 members. The ICC oversees the game of cricket and works with its members to promote the sport.

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The ICC manages the game’s Code of Conduct, playing field, and Decision Review System, among other regulations. It also appoints match officials for all recognized international matches and combats corruption and match-fixing through its Anti-Corruption Unit.

Here are just a few of the key sponsors and official partners of the ICC Cricket World Cup 2023:

Global Partners

Bharatpe

BharatPe, based in New Delhi and founded in 2018, became an offline acquirer of merchants by providing a QR code for UPI payments, a POS machine for card acceptance, and loans to small merchants.

In June 2021, the ICC partnered with BharatPe for a three-year deal with BharatPe becoming the ICC official partner. As part of the agreement, BharatPe will promote the association through broadcast and digital platforms and execute in-venue brand activations at all ICC events until 2023.

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The ICC will host several key tournaments including the ICC World Test Championship 2023, the Men’s T20I World Cup 2024, the Asia Cup 2023, the Women’s World Cup 2023, the U19 Cricket World Cup 2023, the Women’s T20I World Cup 2023, the Men’s Cricket World Cup 2023, and the 2023 World Test Championship.

Aramco

Aramco, the Saudi Arabian state-owned oil and gas company, has become a global partner of the International Cricket Council (ICC) for the 2023 World Cup. The partnership will see Aramco promote its brand across all ICC events in the lead-up to and during the tournament, including the men’s and women’s 50-over and T20 World Cups.

Aramco will also be involved in in-venue activations at the 2023 World Cup, which will be held in India. This will include the use of Aramco’s branding on stadium signage and other materials.

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The partnership is a significant coup for Aramco, as it will help the company to reach a wider audience of cricket fans around the world. The 2023 World Cup is expected to be one of the most watched sporting events in the world, with billions of people tuning in to watch the action

MRF

In 1946, MRF began as a small toy balloon unit and in 1960, it launched MRF Tyres by entering into a technical collaboration with the Tire & Rubber Company USA.

In January 2016, the ICC and MRF Tyres announced a four-year deal making MRF Tyres a Global Partner for ICC events from 2016 to 2020. This deal, which designated MRF Tyres as the official automotive partner of the cricket governing body for all events, was later extended by both parties.

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Booking.com

A Dutch online travel agency headquartered in Amsterdam and established in 1996, Booking.com signed a strategic five-year deal with the ICC in March 2019. Under the agreement, the travel agency serves as the exclusive accommodation and attractions booking partner for all ICC events, and the ICC and Booking.com also launched the “Ultimate Cricket Stay” program to offer fans a unique trip to matches.

Byju’s

As an Indian edtech company founded in 2011, Byju’s became the main sponsor of the Indian national cricket team in 2019 and is also slated to sponsor the 2022 FIFA World Cup.

In February 2021, Byju’s announced a three-year deal with the ICC to become a global sponsor, worth approximately ₹120-130 crore. Byju’s signed this deal at a time when India was preparing to host the T20I World Cup in 2021 and the ICC World Cup 2023.

As a Global Partner, Byju’s holds extensive in-venue, broadcast, and digital rights across all ICC events.

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Emirates

As a UAE flag carrier and a subsidiary of The Emirates Group owned by the Investment Corporation of Dubai, Emirates is a well-known name in the sports world and has been sponsoring several major teams and competitions for over a decade.

In 2002, the Emirates first sponsored the ICC. In 2007, to strengthen its relationship with the ICC, the Emirates became the official sponsor of the international body’s elite panel of umpires and match referees, serving in this role from 2007 to 2015.

In 2016, Emirates renewed its deal with the ICC for a seven-year agreement until 2023. This agreement continues Emirates’ sponsorship of the Emirates Elite Panel of ICC Umpires and Match Referees, featuring its famous logo prominently displayed on the umpires’ clothing during ICC matches.

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ICC Official Partners for Cricket World Cup 2023

Bira91

In 2015, B9 Beverages Pvt Ltd launched Bira91, an Indian craft beer brand. Bira91 also sponsors the Indian Premier League side Delhi Capitals.

In November 2018, the ICC entered into a five-year partnership with Bira91, which will run until 2023. Under the deal, Bira91 is an official sponsor of all ICC global tournaments, including the 2023 Cricket World Cup, the ICC T20I World Cup, the ICC World Test Championship, the ICC U19 Cricket World Cup, and the ICC Women’s Championship. Bira91 integrates its partnership across all ICC events through broadcast and digital platforms and in-venue activations using its product range.

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Coca-Cola

Coca-Cola, an American multinational beverage company founded in 1886, boasts a legendary status in the beverage industry and sponsors various sports teams and events worldwide.

In July 2019, Coca-Cola announced a five-year deal with the ICC, making it a partner of all ICC events, including the ICC Men’s Cricket World Cup 2019 in England and Wales, the men’s and women’s T20I World Cups in Australia, the ICC Women’s World Cup 2022 in New Zealand and the ICC Men’s Cricket World Cup 2023 in India, among other ICC global tournaments.

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Upstox

Upstox, an online investment brand based in Mumbai, was founded in 2010.

The ICC and Upstox entered into a partnership deal in 2021 for a three-year period, making Upstox an official partner of the international cricket-governing body.

Oppo

Founded in 2004 and headquartered in Dongguan, Guangdong, Oppo is a Chinese telecommunications company that has previously sponsored various sports teams and competitions.

Oppo and the ICC partnered in 2015 for a four-year deal, with Oppo becoming the Official Mobile Handset and Headset Partner. In December 2019, they extended the partnership until 2023, making Oppo the Official Mobile Handset and Headset Partner of the ICC and all ICC-affiliated events, beginning with the ICC U19 Cricket World Cup, both the Men’s and Women’s T20I World Cups, and the ICC ODI World Cup 2023.

FTX

FTX, a Bahamian cryptocurrency exchange incorporated in Antigua and Barbuda and headquartered in the Bahamas, has actively entered the sports sponsorship space in 2022. They have secured significant deals with the Mercedes Formula One team, Major League Baseball (MLB), and acquired naming rights for the National Basketball Association’s (NBA) Miami Heat’s home arena.

In October 2021, the ICC and FTX entered into a multi-year agreement. FTX agreed to sponsor all of the ICC’s global events up to the 2023 Men’s Cricket World Cup in India. The contract covers the ICC Cricket World Cups, the Twenty20 World Cups for both men’s and women’s teams, the Men’s U19 Cricket World Cup, and the Men’s Cricket World Cup Qualifiers.

Nium

Nium, a fintech company based in Mumbai, India, founded in 2015, provides businesses with a global platform for modern money movement and offers payment and card issuing solutions.

In October 2021, the ICC announced that they signed an agreement with the fintech company Nium, making Nium the official fintech infrastructure partner of the ICC. As an official partner, Nium will promote their association through broadcast and digital platforms and execute unique fan and client activations at ICC events.

This partnership allows Nium to engage the global cricket-loving fanbase through innovative campaigns that showcase how fintech can make global money movement faster, safer, and easier.

Nissan

Nissan is an official partner of the ICC World Cup 2023, the most prestigious cricket tournament in the world. The partnership will see Nissan promote its brand across all ICC events in the lead-up to and during the tournament, including the men’s and women’s 50-over and T20 World Cups.

Nissan will also be involved in in-venue activations at the 2023 World Cup, which will be held in India. This will include the use of Nissan’s branding on stadium signage and other materials.

DP World

With the ICC event footprint expanding and the inclusion of countries like the USA and Namibia as co-hosts for future World Cups, DP World finds itself in a unique position to cater to the ICC’s increasing logistical demands. Operating in 75 countries across six continents, DP World can effectively address the logistical requirements of major international events, ensuring the seamless flow of equipment and infrastructure.

From managing the transportation of cricket-related items, such as cork in the balls and linseed oil on the bats, to supporting both grassroots and professional cricket, DP World plays a crucial role in bringing the sport of cricket to people all around the world.

Star Sports

In 1991, Star Sports was founded as a sports broadcasting network. In 2019, The Walt Disney Company India acquired Star Sports for the Indo-Pacific region.

After conducting a thorough tender process, the ICC awarded Star Sports the global broadcasting rights for all ICC events from 2015 to 2023. Star Sports secured exclusive live and highlights rights across all platforms for all major ICC events, including the ICC Cricket World Cup and ICC Cricket World Cup qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and ICC T20 World Cup qualifiers, the ICC Champions Trophy, and the ICC Under-19 Cricket World Cup.

ICC Category Partners

Royal Stag

Royal Stag, an Indian brand of whiskey launched in 1995, has a long history of sports sponsorship. The liquor company has sponsored the West Indies cricket team, the Delhi Capitals, and the Royal Challengers Bangalore.

In December 2018, Pernod Ricard India Pvt Ltd, the maker of Royal Stag, signed a five-year global partnership with the ICC. The deal was estimated to be worth US$5-6 million per year.

As an ICC official partner, Royal Stag enjoys a comprehensive presence across the broadcast, digital, and on-ground activations of all ICC global tournaments, including the 2023 Cricket World Cup, the T20I World Cups, the World Test Championship, the U19 World Cup, and the Women’s World Cup.

Jacob’s Creek

Orlando Wines, an Australian company founded in 1847, is famous for its wine brand Jacob’s Creek, which was first introduced in 1976.

In June 2021, Jacob’s Creek announced that it had partnered with the ICC, becoming its official wine partner. This three-year-long strategic partnership began with the inaugural World Test Championship Final.

As the official wine partner of the ICC, Jacob’s Creek boasts exclusive pouring rights at all ICC events, including branding at in-stadia bars and stadiums, as well as ICC digital broadcast advertising.

Dream11

In 2008, Dream11 was founded in India as a fantasy sports platform that enables users to play various games including cricket, hockey, football, kabaddi, handball, and basketball.

The ICC announced in November 2018 that it had inked an ICC-exclusive worldwide partnership with Dream11, making it its Official Fantasy Game Partner until 2023.

As the Official Fantasy Game Partner of the ICC, Dream11 offers cricket fans the chance to choose their fantasy teams once the official team lineups are announced for all ICC global events. Additionally, Dream11 is integrated into all ICC event branding and marketing content.

FanCraze

FanCraze, a leading cricket NFT platform, has become a category partner of the International Cricket Council (ICC) for the 2023 World Cup. The partnership will see FanCraze promote its platform across all ICC events in the lead-up to and during the tournament, including the men’s and women’s 50-over and T20 World Cups.

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